The Airline Payment & Booking – China Summit 2009, with a focused theme on exploring the growing market for booking & payment solutions in China's airline industry, will be held on the 29th - 30th of October in Shanghai, China.

China's airlines are taking steps to develop an effective online sales model to reduce the traditional distribution costs and build passenger This model should be supported by reliable and secure payment solutions. As more airlines reach out to potential travellers through interactive value added websites and get more passengers to purchase online, third party payment providers have taken advantage of this by working closely with airlines to support effective payment methods. In 2008, it is reported that online ticket purchases in China was less than 10% of all ticket purchases, but it has been estimated that the percentage will keep rising in line with an improvement in payment strategies. For airlines, their path into a global online sales strategy will incorporate a mix of key elements such as marketing & advertising, customer service, credit card fees, fraud prevention, transaction costs, booking engines and payment gateways.

This event will address the following key issues:
•The key online booking & payment challenges for China’s airlines
•The future role of the major domestic OTAs such as Ctrip, Elong and Mango
• Specific solution the airlines are looking for to support their global online booking & payment strategy
• China’s airlines view alternative payment methods
• How fraud is currently viewed by airlines in China